Daily Prompt: Connect the Dots

If content analysis can be both
Qualitative and quantitative,
Which is the more likely
When applied to mass media?

While that is a tough question
Yet from what I observe
Mass surely requires studies of quantities
And media of subjective worth

Hence the perfect solution would be
A mixture of both methods
So mass may be revealed in media
And media in masses.

(Sentence from: Jugenheimer, D. W., Kelley, L. D., Hudson, J. and Bradley, S. D. (2014) Advertising and Public Relations Research. ME Sharpe.)

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